The company initially partnered with Kellogg’s in 2022 on two limited-edition Easter products: the Kellogg’s Rice Krispies® Milk Chocolate Rabbit and Rice Krispies® Milk Chocolate Eggs. The new Kellogg’s® Rice Krispies® Candy Bars will be Frankford Candy’s first licensed Kellogg’s® product that will be available year-round. The single-serve, 2.75-ounce candy bars will be available beginning in April at a suggested retail price of $2.49 at Walmart, Five Below and Big Lots stores nationwide, as well as online at and Amazon. “As a beloved and versatile cereal known for its Snap, Crackle and Pop®, we think consumers will find the combination of crunchy Kellogg’s® Rice Krispies® cereal and creamy candy hard to resist.” “Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound,” said Molly Jacobson, director of business development at Frankford Candy. The Kellogg’s® Rice Krispies® Strawberry-Flavored Candy Bar pairs Rice Krispies® with strawberry flavors in a creamy white candy. The new Kellogg’s® Rice Krispies® Marshmallow-Flavored Candy Bar combines Rice Krispies® cereal with creamy marshmallow candy in a sweet nod to family-favorite Rice Krispies Treats®. Frankford Candy, the leader in manufacturing and marketing licensed confections and gifts, and Kellogg’s are teaming up to bring two new king-size Kellogg’s® Rice Krispies® Candy Bars to the candy aisle this spring.
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